| Founding Member The Retail Coalition A Winning Combination |
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John Smrekar
- Career Summary
John Smrekar is a Senior Consultant in
our Marketing, Merchandising and
Category Management Practice. He
spent the first twenty-three years of
his career with a major grocery chain,
He held numerous management positions in
Operations, Perishables, Merchandising, Category
Management and Information Technology. During this
time he spent 10 years as a store manager in various
locations and store formats.
him excellent hands-on experience with all
merchandising, distribution, procurement and
marketing disciplines. His ability to translate this
experience to his consulting engagements helps him
deliver practical solutions that are customized and
aligned with the clients strengths. His excellent
verbal and written communication skills make training
applicable and engaging.
marketing and category management processes has
increased the focus and effectiveness of category
managers in their mission to drive sales and reduce
cost of goods.
in a variety of third party companies serving the retail
industry including time with ActMedia and their
consumer marketing products, IRI selling scan data
and computerized space management and PIA
managing a national category management team
working with the top retailers in the US. John was
also involved in a couple of start-up ventures during
this time period. These years have educated him on
the best ways to partner with suppliers and other
retail support companies to deliver improved results
for both sides of a collaborative relationship.
with supermarkets, chain drug stores and C-store
retailers in the US, Canada, Mexico and Asia. His
engagements have focused on strategic planning,
organizational design, business process
improvements, merchandising effectiveness, category
management and retail execution, as well as
integrating appropriate technology to support and
maintain new business processes. Customized
training and practical implementation aligned with
industry best practices are an important distinction in
his consulting endeavors.
| Founding Member The BSG Retail Coalition Retail Optimization Specialists |
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